Tag Archives: vignelli

1 Comment on Thoughts on The Vignelli Canon

vignelliI appreciated his insight into re-designing logos and branding for companies. His approach was to do a “light re-touch” or freshening up rather than throwing the baby out with the bath water.  Logos that have been in the public awareness for decades, if they’ve made a positive impression, should continue to connect with their audience if not completely re-invented.

The section on paper sizes and printing layouts was interesting and I found myself wondering...

Read more