This is a promotional piece for our group radio show project called “Wired Buyers” where we focus on the product placement in HBO’s “The Wire”. The show was rife with consumer products and we’re making a radio show largely made up of commercial ads, naturally given to hyperbole.
I took a circuit tree design from becuo.com and put a green layer on it, with white neon highlighting. I added text, with the same filters, to keep it subtle. I chose green to highlight the biological aspect of the tree, so it wouldn’t just look like a blob of circuits. My goal was to combine the concepts of the biological with wiring, or circuitry, to hammer home the pun. Are you buying it?